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Gerovital Plant – “The Best New Product” in the personal care product category at the 2019 Market Aw
2020-06-14

For the third consecutive year, Farmec, the largest Romanian cosmetics manufacturer, obtains one of the most important titles of the Market Awards Gala, the annual competition of the consumer goods industry. The Gerovital Plant range, that was modernized in July 2019, received “The Best New Product” title in the personal care product category.


In the 14th edition of the Market Awards, Farmec was among the 35 awarded companies, being nominated as a winner based on the votes cast by three voting categories – retailers, sales managers and marketing managers. 717 traditional retailers, of which 500 independent retailers, 14 purchasing directors from the Top 20 retailers, 45 sales directors from the Top 100 largest supply companies and 37 marketing or CSR directors expressed their choice.


This distinction carries on the series of awards obtained by Gerovital within the Market Awards Gala: the Gerovital H3 Hyaluron C was chosen the “Best New Product” of 2018, and the brand was awarded the same category in 2017, thanks to the Gerovital Shower Gel range.


“We are very pleased to observe that the interest in our products is on a continuous upward trend, this award being proof that Gerovital plays an important part in the life of so many Romanian generations. We are honoured to be one of the winning companies this year as well, in a competition in which criteria such as innovation, efficiency, creativity, etc. are taken into consideration by professionals. The recognition and the confidence offered are the best validation of the quality and performance of the Gerovital Plant range, especially since it is a range of tradition, with a history of more than 30 years on the local market. We continually strive to take the Romanian cosmetics production to the next level and to outdo our performance every day”, said Mircea Turdean, General Manager of Farmec.


The Gerovital Plant range contains up to 98% natural origin ingredients which protects the skin microbiome and offers numerous benefits for normal and combination skin. The line was relaunched in the natural cosmetics segment with 9 products, available in a wide range of formulations and packaging, including creams, ampoules and micellar water.


The innovation brought by the new Gerovital Plant range consists in the Poliplant Microbiome Protect Complex, composed of Equibiome (a standardized extract of young Great burdock root) and a natural complex of plants from the local flora, that reduces skin’s reactivity and inflammatory processes and it targets the protection of the Microbiome. Each range product has distinct skin benefits: hydration, anti-wrinkle, nourishing, protection, revitalization, cleansing, purification, oxygenation and revitalization.


This latest award joins other important titles won this year, among which the “2019 Superbrand” and “The most influential Romanian brand” titles.


Gerovital Plant – “The Best New Product” in the personal care product category at the 2019 Market Aw