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Farmec opens its second franchise Gerovital store in Pitesti
2020-06-13

Farmec, the largest Romanian cosmetics manufacturer, continues the company’s expansion strategy by opening a new franchise Gerovital store, just 6 months after the project official launch. Thus, Farmec consolidates its position on the Romanian market, the new space completing the currently owned network of 28 stores.

Covering an area of 36 square meters, the Gerovital store is located in the VIVO Shopping Center from Pitesti, on 36 Bucharest Avenue, and it follows the “Doctor in Beauty” concept that is specific to all the Gerovital stores. The total amount invested in the design and the planning of the new space is 50,000 Euro, franchise fee included.

“Today we celebrate both the inauguration of the first Gerovital store in Pitesti, as well as the fact that there’s a new member in the Farmec family. We are happy that the franchise system, launched in June, is of real interest to those who already are or who wish to become entrepreneurs and want to invest in a company that is 100% Romanian. For investors, this franchising project represents a commercial opportunity accompanied by the know-how we offer, benefiting from the image capital of a valuable traditional brand; for us, this represents gaining strategic partners to help strengthen our entrepreneurial culture”, said Mircea Turdean, General Manager of Farmec.

“Entrepreneurs are more and more interested in investing in viable businesses that can guarantee a successful recipe, which is why the Romanian franchise market is constantly growing. Farmec offers entrepreneurs a workable plan, a constantly tested and improved strategy that ensures a sustainable development for both partners”, said Mircea Coman, Business Development Manager of Farmec.

Farmec provides each franchisee a complete set of know-how on everything from advice and support on the store opening, to sales techniques and periodic training programs on customer relations and training on current and newly launched products, thus supporting them to become an active member of the largest Romanian cosmetics brand’s team.

For more information, please contact us at franciza@farmec.ro.

We are happy to welcome anyone interested with a series of promotions and special offers at the store opening. Thus, visitors will be offered free make-up sessions between 4 and 8 PM on December 4, and between 12 and 8 PM on December 7, as well as free skin analysis tests throughout the year. Moreover, the first 20 customers will enjoy additional surprises, such as mixed test packages. The entire Gerovital and Aslavital range products are available in the store.

Farmec opens its second franchise Gerovital store in Pitesti