The programming of the production in a manner that would properly ensure a right rhythm for the selling products
The preparation of the technical documentation of the products according to the requests of the ISO 9001 and GMP standards
The providing of technical information in order to complete the realization of the opportunity analysis in order to start the collaboration for “private label” projects

•The growth of the physical production
•The growth of the production capacity utilization level
•The growth of the labour productivity in the production field

•Supplying the company with material resources and services according to the needs of the production at the best price/quality ratio.
•The identification, selection and evaluation of the purchasing suppliers on the market
•Permanent monitoring of the market supplying tendencies and maximum capitalization of the available information on the market.
•The negotiation based upon a good acknowledgement of the market offer
•The predictions which will be a basis for the supplying strategies

•Market prospecting and identifying alternative suppliers for the raw materials of strategic importance for the company
•The audit of all agreed suppliers

•Rhythmical realization of the structure of fabrication launched in optimal conditions of quality

•Growth of labour productivity
•Growth of the level of utilization of production capacity

•The strict application of the European legislation in the field of cosmetic and household products
•The creation of cosmetic products with new active principles, with maximum cosmetic effects, proven through professional efficacy tests
•The utilization of the most safe raw materials for the human health and for the environment
•The alignment of the formulations with the legal requests of the target markets (America, Asia, South America etc.)

•The development of products with natural ingredients (more than 90%)

•The satisfaction of our consumers requests at our highest level
•The realization of the concept of new product in full agreement with the market tendencies and consumers’ needs
•The realization and launching of new products within the estimated deadlines
•The information and education of consumers regarding the use of cosmetic products and their benefits
•The efficient and unitary communication of our company’s image and portfolio products on the market
•The ideation, realization, implementation, monitoring and reporting of all the activities of advertising

•Allowing the growth of the companys fame and of the portfolio brands
•Efficient communication for the products and the company on the market
•The growth of the share markets of the commercialized products
•The continuous adjustment of the products offer to the market requests
•Continuous improvement of the products’ image on the market

•The transportation of the products to the consumers in maximum security conditions and in the shortest period of time

•Increasing the efficiency of the own auto fleet (through the optimization of the tracks).
•Preoccupation for the improvement of the professional training of our drivers � according to the newest legal implementations.
•Guaranteeing of the support for the accomplishment of the objectives established by the company during the year at date.

•Increasing the physical sales and their value compared with the sales of the previous year.
•Increasing the number of commercialized products according to the types of clients.
•Increasing the number of active clients compared with the previous year.
•Continuous improvement of the customer relationship.

•Development, implementation, coordination and forecast of the sales strategy with the purpose of overcoming the objectives chosen by the company’s management in optimal conditions of effectiveness and efficiency.
•Growth of the product sales volume
•Continuous improvement of the customer relationship and loyalty programs
•Ensuring the accessibility of the product in as many sales points as possible

•Growth of the number of internal trainings
•Realization of the internal audits programmed in a percentage of 100%;

•The implementation, monitoring and improvement of the politics in the quality field;
•The technical control for raw materials, packaging, semi-manufactured and finished products, within our company;
•The analysis and monitoring of the environmental parameters.